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39 it costs much more to acquire a new clienthttps://hbr.org/2014/10/the-value-of-keeping-the-right-customers

40 distinction between clients and customershttps://www.communitsolutions.com/client-management/the-cream-rises-to-the-top-part-one/

41 Customer satisfactionhttps://en.wikipedia.org/wiki/Customer_satisfaction

42 Email campaignshttps://www.lyfemarketing.com/blog/small-business-email-marketing/

43 autorespondershttp://www.smallbusinessbranding.com/430/email-autoresponders/

44 value-addhttps://www.business2community.com/marketing/basics-value-added-marketing-02000017

45 upsellinghttps://www.groovehq.com/support/upsells

46 brick and mortar shophttps://smallbiztrends.com/2018/01/2018-brick-and-mortar-trends.html

47 churnhttp://www.evergage.com/blog/how-calculate-customer-churn-and-revenue-churn/

48 capture customershttps://www.websitemagazine.com/blog/mastering-customer-capture-on-your-website

49 financial recordshttps://en.wikipedia.org/wiki/Financial_statement

50 order fulfillmenthttps://www.entrepreneur.com/encyclopedia/fulfillment

51 customer retention rateshttps://www.salesforce.com/hub/service/customer-retention-rate/

52 businesseshttps://medium.com/@isaacrudansky/stop-trying-to-do-something-youre-passionate-about-and-start-being-passionate-about-doing-9c9178b47122

53 5 Unique Ways to Increase Customer Retentionhttps://www.superoffice.com/blog/customer-retention-tips-with-crm-software/

54 Stop Trying to Delight Your Customers – Harvard Business Reviewhttps://hbr.org/2010/07/stop-trying-to-delight-your-customers

55 The Truth About Customer Experience – Harvard Business Reviewhttps://hbr.org/2013/09/the-truth-about-customer-experience

56 The 7 Fundamentals Of Sustainable Business Growthhttps://www.fastcompany.com/3049856/the-7-fundamentals-of-sustainable-business-growth

57 How Insider Perks’ Brian Searl Got 9,000 Twitter Followershttp://www.businesspundit.com/how-insider-perks-brian-searl-got-9000-twitter-followers/

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