39 it costs much more to acquire a new client – https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
40 distinction between clients and customers – https://www.communitsolutions.com/client-management/the-cream-rises-to-the-top-part-one/
41 Customer satisfaction – https://en.wikipedia.org/wiki/Customer_satisfaction
42 Email campaigns – https://www.lyfemarketing.com/blog/small-business-email-marketing/
43 autoresponders – http://www.smallbusinessbranding.com/430/email-autoresponders/
44 value-add – https://www.business2community.com/marketing/basics-value-added-marketing-02000017
45 upselling – https://www.groovehq.com/support/upsells
46 brick and mortar shop – https://smallbiztrends.com/2018/01/2018-brick-and-mortar-trends.html
47 churn – https://www.qualtrics.com/experience-management/customer/customer-churn/
48 capture customers – https://www.websitemagazine.com/blog/mastering-customer-capture-on-your-website
49 financial records – https://en.wikipedia.org/wiki/Financial_statement
50 order fulfillment – https://www.entrepreneur.com/encyclopedia/fulfillment
51 customer retention rates – https://www.salesforce.com/hub/service/customer-retention-rate/
52 businesses – https://medium.com/@isaacrudansky/stop-trying-to-do-something-youre-passionate-about-and-start-being-passionate-about-doing-9c9178b47122
53 5 Unique Ways to Increase Customer Retention – https://www.superoffice.com/blog/customer-retention-tips-with-crm-software/
54 Stop Trying to Delight Your Customers – Harvard Business Review – https://hbr.org/2010/07/stop-trying-to-delight-your-customers
55 The Truth About Customer Experience – Harvard Business Review – https://hbr.org/2013/09/the-truth-about-customer-experience
56 The 7 Fundamentals Of Sustainable Business Growth – https://www.fastcompany.com/3049856/the-7-fundamentals-of-sustainable-business-growth
57 How Insider Perks’ Brian Searl Got 9,000 Twitter Followers – http://www.businesspundit.com/how-insider-perks-brian-searl-got-9000-twitter-followers/
