Month: January 2018

Do Business BETTER!

The CREAM Rises to the TOP – Part Four

Customer Acquisition Acquisition doesn’t follow Retention and Engagement just so we can spell the word “

The CREAM Rises to the TOP – Part Three

Customer Engagement Last week we discussed Customer Retention – next week, we’ll consider Customer Acquisition. This week, we’ll take a look at an aspect of the Customer Lifecycle Model rarely discussed when dealing with Small Business development: Customer Engagement. Before you can retain them, and even before you acquire them, you must encounter individuals and…
Read more

The CREAM Rises to the TOP – Part Two

Customer Retention Last week, we introduced the term NSFW phrases under their breath as they do. Don’t even think about doing it that way, and stop IMMEDIATELY if that’s what you’re doing now. Don’t you hate the “friend” who only ever calls you up when they need a favor, or want to borrow money? “Where…
Read more

The CREAM Rises to the TOP – Part One

Customer vs Client If you’ve been in business for any length of time, you’ve probably come across the term “CRM”. Even if you don’t know what it means, you’ve heard it mentioned, seen ads for products and services offering to provide “CRM” for you, and webinars and workshops promising to teach you how to master…
Read more