The CREAM Rises to the TOP – Part Six

The CREAM Rises to the TOP – Part Six

“The TOP” = Targeted Opportunity Planning CMV – Core Market Value. What does your target market value above all else? What values form the foundation, the unifying theme which unites the diverse people who make up your target market? This is directly related to your...
The CREAM Rises to the TOP – Part Five

The CREAM Rises to the TOP – Part Five

Customer Monetization In most circles, “CRM” stands for “Customer Relationship Management”. As we pointed out in the first part of this series, that sounds to us like sitting in a circle, holding hands and talking about our feelings. While we are human beings and not...