Money is a Fiction

Money is a Fiction

WEDNESDAY, MAY 20, 2020   There’s no such thing as money.   Yeah, I know – this is either shocking, or the most ridiculous thing you’ve ever read. It’s true, though. Think about it… take the largest bill you have out of your pocket or purse (you may not...
Money is a Conversation

Money is a Conversation

TUESDAY, MAY 19, 2020   There’s a lot of talk about this bitcoin stuff – digital money, that’s supposedly configured and distributed in a way that makes it difficult if not impossible to fake it or alter it. The folks who are raving about bitcoin have become...
The CREAM Rises to the TOP – Part Six

The CREAM Rises to the TOP – Part Six

“The TOP” = Targeted Opportunity Planning CMV – Core Market Value. What does your target market value above all else? What values form the foundation, the unifying theme which unites the diverse people who make up your target market? This is directly related to your...
The CREAM Rises to the TOP – Part Five

The CREAM Rises to the TOP – Part Five

Customer Monetization In most circles, “CRM” stands for “Customer Relationship Management”. As we pointed out in the first part of this series, that sounds to us like sitting in a circle, holding hands and talking about our feelings. While we are human beings and not...
The CREAM Rises to the TOP – Part Four

The CREAM Rises to the TOP – Part Four

Customer Acquisition Acquisition doesn’t follow Retention and Engagement just so we can spell the word “CREAM” (although you must admit — it is kinda cool that we CAN). It’s easy to understand that retaining an existing customer takes less effort and expense than...