Category: Communication

Do Business BETTER!

Top Five Tech Tools You’re Probably Using – but could use BETTER: part two

Email INBOX. Reply All. Attach file. Blind CC. When most of us think of email, what comes to mind is how it works. “Is my INBOX full?”  “I can’t open that attachment”  “I hope I did(n’t) hit ‘reply all‘…!” Rarely do we consider email, a tool as commonplace now as the telephone and postal mail, to…
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Top Five Tech Tools You’re Probably Using – but could use BETTER: part one

Document Management Other than email and surfing the web, most of us use our computers to create electronic documents. Letters, proposals, contracts and invoices, a lot of time is spent creating documents that will be printed or attached to emails. Most of us are familiar with word processor basics: bold, italics, changing fonts and text…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part five

Task Management Business is about relationships – how you relate to your clients, vendors, co-workers and partners. This has been the recurring theme of the series published so far this year. One relationship has been somewhat overlooked so far – how you relate to the effort required to do the actual work that is Your…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part three

Email Campaigning I remember attending a meeting when I was IT manager for a New York architectural design firm, and learning that the most important application was not the one that did the drafting, drawing and 3D design… but was Microsoft Outlook – their email program…! Not surprising, once you consider it. Unless we can…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part two

Groupware A key advantage of technology is that it allows us to do things faster and more efficiently – like typing a business letter. Remember “White-Out“? Or carbon paper? Most Small Businesses are “solopreneurships”  — one person operations — but 75% of all small businesses have up to 20 people working for them. Yet the tendency…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part one

Instant Messaging If you’re like most Small Business owners or operators “of a certain age”, your view of Instant Messaging, if you have one, may be similar to one of the following statements: Instant Messaging is for kids I have an email account – what do I need messaging for? It’s too complicated I don’t…
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Top Ten Reasons Small Businesses Fail – part six

Versatility Though many Small Businesses are one-person operations, in today’s economy, none can afford to be “one-trick ponies“. Even if you can’t diversify your staff (especially if you work alone), you’d do well to diversify your skills. Every solopreneur has a specialty, but don’t focus exclusively on the thing you do best. What happens if…
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Top Ten Reasons Small Businesses Fail – part three

Marketing A handful of business cards and a no-frills website are no longer a sufficient Small Business marketing strategy. The word “marketing” typically brings to mind expensive media campaigns, billboards and the services of highly-paid advertising firms. Clearly many Small Businesses have neither the time nor the resources (money, personnel, expertise) to take this approach…
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