Category: Small Business

Do Business BETTER!

Money Matters – Part One

Stop chasing your money! Doing business is not about work: it’s about GETTING PAID! This is a source of misery and frustration for many entrepreneurs and Small Business owners and operators at the beginning of their careers. While they correctly focus on doing what they do well, getting the word out, engaging customers and closing…
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The Tech Doesn’t Matter

Technology use for Small Business success and profit The tech doesn’t matter. This might seem like a strange thing to say in a blog focusing on technology, but it’s true. These days, technology has become a commodity. Every phone is a smartphone these days, and they all do pretty much the same thing. All Internet is…
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Who needs technology? Part three of three

What can you do with tech? iPhone or Android? Google or Bing? GMail or Hotmail, Office365 or your own home-grown thing? It doesn’t matter – what you use isn’t the point. HOW you use it, and how well, is what’s important. Last week, we asked what can tech do for you. This week, the question…
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Top Five Tech Tools You’re Probably Using – but could use BETTER: part five

Calendar/Task Management Microsoft Outlook I had a client a few years back – an office with about five people working in it. You could stand up at your desk and turn around 360 degrees and see the entire company in the sweep of your glance. While I was there working on low-level installation and configuring,…
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Top Five Tech Tools You’re Probably Using – but could use BETTER: part three

PC Security If you’re like most people, keeping your computer secure is a task similar to dieting – it’s something you’ve heard a lot about, everyone you know has an opinion, yet no matter where you are with it, you suspect that you’re still not doing the best you can. We can lock our computers down so…
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Top Five Tech Tools You’re Probably Using – but could use BETTER: part two

Email INBOX. Reply All. Attach file. Blind CC. When most of us think of email, what comes to mind is how it works. “Is my INBOX full?”  “I can’t open that attachment”  “I hope I did(n’t) hit ‘reply all‘…!” Rarely do we consider email, a tool as commonplace now as the telephone and postal mail, to…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part five

Task Management Business is about relationships – how you relate to your clients, vendors, co-workers and partners. This has been the recurring theme of the series published so far this year. One relationship has been somewhat overlooked so far – how you relate to the effort required to do the actual work that is Your…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part four

CRM As is the recurring theme of these series, business is about relationships. Some time ago major corporations and the software companies that serve them realized it was time to bundle that concept into application form. So, just as Outlook bundled email, contact management, scheduling and task management (even though few of us use it…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part three

Email Campaigning I remember attending a meeting when I was IT manager for a New York architectural design firm, and learning that the most important application was not the one that did the drafting, drawing and 3D design… but was Microsoft Outlook – their email program…! Not surprising, once you consider it. Unless we can…
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Top Five Tech Tools You’re Probably Not Using – but SHOULD BE: part one

Instant Messaging If you’re like most Small Business owners or operators “of a certain age”, your view of Instant Messaging, if you have one, may be similar to one of the following statements: Instant Messaging is for kids I have an email account – what do I need messaging for? It’s too complicated I don’t…
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