Category: Marketing strategy

Do Business BETTER!

Who needs technology? Part one of three

Computers. Smartphones. Tablets. High-speed Internet. WiFi. These game changers continue to transform the world of business in general, and hold special promise to enable Small Businesses to compete at a level unimaginable even five years ago. Ironically, as more Small Business owners, operators and employees become more computer- and technology-literate, we are discovering that… nobody…
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Top Ten Reasons Small Businesses Fail – part three

Marketing A handful of business cards and a no-frills website are no longer a sufficient Small Business marketing strategy. The word “marketing” typically brings to mind expensive media campaigns, billboards and the services of highly-paid advertising firms. Clearly many Small Businesses have neither the time nor the resources (money, personnel, expertise) to take this approach…
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Top Ten Reasons Small Businesses Fail – part one

Procrastination You’re only as good as your word. Missing deadlines, arriving late for meetings, forgetting to follow up or follow through – these are all symptoms of procrastination, and key factors of Small Business failure. As a Small Business owner, operator or employee, you cannot afford to slide down procrastination’s slippery slope. Since word of…
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