Category: Customer Management

Do Business BETTER!

Top Ten Reasons Small Businesses Fail – part four

Clients Every Small Business owner, operator or employee should be aware that it costs much more to acquire a new client than retain existing ones.  But old or new, client management is essential to your Small Business economic health. A key reason Small Businesses fail is that they fail to appreciate the distinction between clients…
Read more

Top Ten Reasons Small Businesses Fail – part three

Marketing A handful of business cards and a no-frills website are no longer a sufficient Small Business marketing strategy. The word “marketing” typically brings to mind expensive media campaigns, billboards and the services of highly-paid advertising firms. Clearly many Small Businesses have neither the time nor the resources (money, personnel, expertise) to take this approach…
Read more

Top Ten Reasons Small Businesses Fail – part two

Competition Are you the best at what you do? Among the best? Anywhere close to the best? Wherever you rank in comparison to your competition, are your existing or potential customers or clients aware of how you compare? As importantly, how accurate an assessment do you have of where you rank amongst your competitors? Remember: our…
Read more